Executive Auto Detail approached Shark
Studios to design a website which would
project their image as a detail shop
that provides unrivaled service and attention to detail
to the most demanding luxury and sports car owners.
They needed a system in which they could make updates to
their site on an almost daily basis to text, pictures,
pdf files, video, or any other files. A photo
gallery was deemed important to highlight the work they
do and it needed to be easy to update by anyone with a
The site needed to be easy-to-navigate, organized,
and new pages or sections needed to be easily added to
accommodate new services or specials.
Shark Studios designed an elegant site with a Content
Management System serving as the foundation.
Non-technical personnel can now make updates to their
website from anywhere they have an internet connection.
By simply logging in and clicking a pencil icon next to
the content they wish to change, personnel can now
easily make changes to text, pictures, files, or links
all with a few clicks. A Photo Gallery was added
so that recent work could be highlighted. This
gallery is easily updated using Content Management.
Focus on search engine optimization was particularly
important in this competitive market, so all means of
raising this visibility were implemented using the
latest SEO techniques.
There was a dramatic and sustained rise in web traffic due
to efforts at search engine optimization, having a
visually stunning website, and the ability to constantly
change the content using Content Management to keep
existing visitors coming back.
This rise in traffic resulted in more bookings and "a
buzz" around town that increased business through word
of mouth. The ability to constantly change content
has resulted in greater interest, more visitors, longer
sessions per visit, and higher placement by major search
engines who put a premium on dynamic, changing content
versus static content. The impact to the bottom
line was immediate and sustained.
What our client says:
"We cater to luxury and sports car owners, many of whom
are business owners themselves and who have high
standards of excellence. Shark Studios raised our
online presence and the impact on our bottom line has
been dramatic. Since we now manage our own content
with Shark Studios Content Management System, we can
constantly keep our website updated with the latest
news, pictures, and new services or specials we offer.
Our search engine ranking has also greatly improved so
that we are now consistently placed at or near the very
top in major search engines. I always
enthusiastically recommend Shark Studios whenever anyone
asks, "Who did your website?". It has been one of
the best decisions we have ever made!"
Chris Williams, President/CEO, Executive Auto Detail